Dreaded by many and inevitable for us all, aging has been the main focus of cosmetic companies Worldwide. What if a product was created that could slow or stop the progression of aging? Well that is exactly what this advertisement is claiming their product can do. A beautiful woman is seen in a collection of photos taken with her husband over the years. As the photos become more current, it is clear the man has aged. His face has begun to wrinkle and his hair has turned gray but the woman remains the same. Seeing that this woman has been able to maintain her beauty and youth throughout the years, the claim that the product will prevent aging is well supported. However, we have to make certain assumption for us to believe claim. We must warrant that the reason for this woman’s youthful appearance is because she has used this product and has had successful results. We must also warrant that the photos were actually taken over a period of several years rather than different photos taken at the same time. The advertisement makes “stopping the clock” a very appealing idea that woman can now obtain with the use of their product. This is a claim of value or an attempt to try to prove that some things are more or less desirable that some other things. Seeing the contrast in the man’s aging and the woman’s youthfulness, it can be easy to desire prolonged youth rather than the natural process of aging.
The photographs in the advertisement were edited to be black and white, sepia, antique and colored to justify that they were taken over several years. I chose this same advertisement but I would think that the claim is to buy their product and the support behind the claim are the four photos
ReplyDeleteThats true, the photos are different colors signifying age (a detail I did not focus-in on) but the ad is asking you to trust this is actual age rather than fancy photo editing. Today, I could open a simple program (picnik) in yahoo and turn any photo all of the colors you listed above. Also if I'm not mistaken, a claim is more like the promise the ad is making to convince you to buy the product. You are correct though in saying the photos provide support in the claim that this product is anti-aging. thank you! I appreciate your input!
ReplyDeleteI can just see people seeing this advertisement and thinking this is actually what I want, because no-one really wants to age and grow old. The contrast between the man and woman definitely shows how this product preserved the youth of the woman, but doesn't necessarily means it works, but it will get people to buy.
ReplyDelete